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Section : Develop a communication strategy
Domain : Human Resource Management
Classification : Not Identified

Context


This chunk is part of the section on "Using best practice to support consultation and cooperation in the workplace," which emphasizes the importance of developing effective communication strategies to enhance employee engagement and facilitate consultation during workplace changes. It outlines key elements that should be included in an internal communication strategy to ensure clear and effective messaging between management and staff.

Text Content


An internal communication strategy outlines exactly how your business will deliver key messages to your staff. How sophisticated the communication strategy should be depends on the size of your business and the type of changes involved. For smaller businesses, this can be a simple document setting out the ground rules for when and how staff communications will be handled, and who will handle them. Your communications strategy should cover:

  •  What - the types of information or key messages that will be communicated to staff
  •  Who - the messages should come with the authority of senior managers. Engaging representatives from different parts of the organisation ensures the communication is seen as having broad support by management
  •  How - messages should be clear, consistent and given with context so employees can better understand them. Also consider which communication methods will be used
  •  When - the communication should be prompt and give employees time to respond. Seek feedback on how your employees are receiving communications. Be flexible and refine your strategy over time to make sure it remains effective and practical.

Related Questions to the Chunk
  • What is the purpose of an internal communication strategy?
  • How does the size of a business influence the sophistication of its communication strategy?
  • What are the key components that should be included in a communication strategy?
  • Why is it important for messages to come with the authority of senior managers?
  • What role does employee feedback play in refining a communication strategy?
  • In what ways can the timing of communication affect employee responses?
  • What types of information should be communicated to staff according to the strategy?
  • How can businesses ensure that their communication methods are effective?
  • What should be considered when determining the context of the messages communicated to employees?
  • Why is it important for communication to be clear and consistent?
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